November 3, 2020

Arizona Rancher and Chef Collaborate

The journey to deliver high-quality and safe beef requires collaboration from pasture to plate. At each step of the process—from the beef farmers and ranchers who raise beef and adhere to Beef Quality Assurance standards to the chefs and restaurateurs who prepare beef in their...

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October 1, 2020

Video, Google and Spotify Campaign Generates 2.8 Million Engagements with Arizona Consumers

PHOENIX, October 1, 2020 - A seven-month advertising campaign promoting beef’s great taste and thoughtful animal care generated 2,859,864 video views, website clicks and audio listens among Arizona consumers this spring and summer. Via YouTube video, Google search and Spotify ...

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October 1, 2020

Beef Up the School Year with Delectable Recipes from Beef. It’s What’s For Dinner.

Easy beef recipes to ensure lunchtime is the most seamless part of this year’s back to school transition  PHOENIX, October 1, 2020 - While heading back to school may look a little different this year, what hasn’t changed is children’s need for high-quality protein, such a...

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October 1, 2020

Giveaway with Food Influencer Builds Excitement for Beef

PHOENIX, October 1, 2020 - A recent Instagram giveaway and partnership with Arizona foodie Brad Prose and his Instagram handle @ChilesandSmoke garnered new followers and attention to the Arizona Beef Council’s Instagram page @ArizonaBeef. The purpose of this collaboration was ...

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