January 28, 2021

Arizona Nutrition Professionals Learn About Beef

Engaging with Arizona’s largest annual gathering of nutrition professionals, the Arizona Beef Council sponsored the 2020 Arizona Academy of Nutrition and Dietetics’ (AZAND) virtual conference. Made possible with funding from the Iowa Beef Industry Council, the sponsorshi...

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January 14, 2021

Global Market Development Highlights

Did you know, there are currently 9 national contractors  to the  Cattlemen’s Beef Board  implementing Beef Checkoff-funded programs? Working in the realm of foreign marketing, the  U.S. Meat Export Federation , as a contractor to the Beef Checkoff Pro...

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November 3, 2020

Arizona Rancher and Chef Collaborate

The journey to deliver high-quality and safe beef requires collaboration from pasture to plate. At each step of the process—from the beef farmers and ranchers who raise beef and adhere to Beef Quality Assurance standards to the chefs and restaurateurs who prepare beef in their...

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October 1, 2020

Video, Google and Spotify Campaign Generates 2.8 Million Engagements with Arizona Consumers

PHOENIX, October 1, 2020 - A seven-month advertising campaign promoting beef’s great taste and thoughtful animal care generated 2,859,864 video views, website clicks and audio listens among Arizona consumers this spring and summer. Via YouTube video, Google search and Spotify ...

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