January 3, 2022
Arizona Beef Community Helps Food Banks Put Beef on Tables
Arizona Beef Council presentation to St. Mary's Food Bank. Featured L-R are ABC Director of Social Marketing and Consumer Outreach Tiffany Selchow, ABC Executive Director Lauren Maehling with Audrey and Matthew Maehling, St. Mary's Food Bank's Kayla Lawson, and ABC Chairman Ti...
October 15, 2021
App Offer Encourages Arizona Consumers to Buy Beef
The pandemic changed the way consumers shopped for groceries, and some of the trends are here to stay. According to the 2021 Power of Meat study, 40% of meat shoppers purchased groceries online in 2020 and 59% expected to continue in 2021. To reach Arizona shoppers while they ...
October 1, 2021
Video, Music Streaming and Website Advertising Campaign Generates Nearly 1.1 Million Engagements with Arizona Consumers
A three-month summer grilling advertising campaign promoting beef’s great nutrition and sustainability generated 1,077,304 video views, website clicks and audio listens among Arizona consumers. Via three platforms: YouTube video, Spotify music streaming, and popular news and h...
October 1, 2021
Beef Up the Classroom Grant Program 2019-2021
Each year, the Arizona Beef Council is proud to offer the Beef Up the Classroom Grant Program to assist in incorporating beef into lesson plans. The Arizona Cattle Industry Research & Education Foundation continues to be a great partner in providing students an opport...