October 31, 2022

Better Together—State Beef Councils Gather to Share Ideas

Staff from the Arizona Beef Council (ABC) recently attended the annual Partnerships in Action (PIA) conference, October 12-14, to learn about national Beef Checkoff programs and discuss ways those efforts could be expanded in Arizona.    More than 80 state staff from...

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October 17, 2022

Arizona Advertising Campaign Reaches Nearly 2.2 Million

From January through May, an advertising campaign promoted beef’s great nutrition and sustainability via four platforms: YouTube video, Google search, Spotify music streaming, and popular news and health websites. In total, the beef messages reached Arizonans  2,193,332 &...

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September 29, 2022

Digital Rebate Encouraged Beef Sales During Summer Grilling Holidays

Kicking off summer with the Memorial Day holiday weekend, a time when food enthusiasts gather around the grill, the Arizona Beef Council offered a beef redemption on the popular shopping app Ibotta. The six-week campaign ran through the 4th of July holiday, offered $.75 off fr...

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August 24, 2022

Checkoff Showcases Beef Nutrition with Pediatric Health Professionals

Research funded by the Beef Checkoff has put a spotlight on the continuing need for in-office information to be provided to health professionals, particularly physicians. Therefore, for the second year, educational tools and handouts on the benefits of beef as a first compleme...

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