Cattlewoman and Arizona State Cowbelle Sara Burris, third generation rancher, welcomed the group to her family’s ranch as they loaded up for a hayride tour. Sara’s commitment and passion shone through as she shared about drought and rain (and lack thereof), forage availability and range monitoring, cattle nutrition and supplementation, and the many species of wildlife that coexist on the ranch. 

A unique component of the ranch’s diversified interests is maintaining a herd of Red Deer for meat harvest, a tradition passed down from Sara’s grandfather and father. The ranch also sells beef directly to consumers, including Akaushi (Red Wagyu) beef, as the family has focused on cattle genetics that are not only adapted to the ranch’s high desert environment, but also produce high quality beef. 

The group also toured the working corrals, where they learned about the logistics of handling cattle while providing a calm experience during routine care. 

Dr. Michelle Shack, DVM, a beef and dairy cattle veterinarian, provided expert insights throughout the day on animal health and welfare in the beef industry. 

Over a hearty chuckwagon-style brisket lunch, Tiffany Selchow, Arizona Beef Council, presented about beef nutrition and ways it fits into a healthy diet, including its benefits as a first food for children. 

The group of attendees included medical professionals, such as physical and occupational therapists, as well as social media influencers with large mom-focused followings. Their influence is far-reaching, allowing them to share their firsthand ranching experience with clients, patients, and online audiences. Many were also mothers themselves, raising the next generation of consumers who are eager to understand where their food comes from and how agriculture fits into daily life. 

The total social media reach of the attendees exceeded 495,000 followers, and the posts shared about the experience extended that reach even further. 

This program is funded by the Arizona Beef Council in partnership with the Arizona State Cowbelles. 

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Founded in January 1947, the Arizona State Cowbelles was the first state cattlewomen’s group established, following the lead of the Douglas (Arizona) Cowbelles in 1939. Today, the organization remains active across the state through its eight local chapters, continuing its mission to educate and advocate for the ranching and beef industry.