Hit a Home Run With Beef

The Arizona Beef Council's (ABC) spring 2023 advertising campaign is taking a multipronged approach to reach the many winter visitors who flock to Arizona to enjoy the beautiful weather. With funding support from the Iowa Beef Industry Council, the advertising campaign kicked off mid-February and will continue through the end of baseball's Spring Training, reminding listeners, readers and drivers to “hit a home run with beef.” YouTube video, audio streaming, online articles and digital billboards are highlighting beef as part of a healthy diet and active lifestyle while sharing tantalizing beef recipe images. Keep an eye out (and the other on the road) for these billboard images on 3 spots across the Valley of the Sun: central Phoenix on the westbound I10 x I17 interchange, northbound I17 near Indian School, and southbound SR143 near the I10 interchange. Don’t drive hungry, Arizona.