Research funded by the Beef Checkoff has put a spotlight on the continuing need for in-office information to be provided to health professionals, particularly physicians. Therefore, for the second year, educational tools and handouts on the benefits of beef as a first complementary food for infants was shared with pediatricians, nurse practitioners and physician assistants.

The checkoff-developed materials consisted of a newsletter, exam room poster, research article flyer and consumer booklets with an in-office display. These items were delivered to more than 3,000 new pediatric offices across 32 states. The Arizona Beef Council (ABC) assisted to reach 50 additional pediatrician offices across Arizona, bringing the effort to 75 pediatric health professionals and their offices in the state. 

As part of this program, pre- and post-surveys were conducted. Data found that three-quarters of respondents reported being more likely to recommend beef as an early complementary food after receiving the materials. More than two-thirds had a more favorable impression of beef as an early complementary food, due to the program. 

This effort is part of ABC’s programming to reach nutrition influencers with science-based resources showing how beef can be part of a healthy, balanced diet. Fore more about feeding beef to children in the early years, visit here.

More resources:

• Every Bite Counts - Feeding Beef in the Early Years
• Beef in the Early Years Recipes
• 6 Reasons to Feed Beef to Your Baby
• Beef and Iron - Why It Really Matters