MBA Program - The Masters of Beef Advocacy Program

The Masters of Beef Advocacy Program is here and now! We face a difficult challenge in the beef industry. The anti-animal agriculture activist community is hard at work raising concerns about the impact of beef production on the environment, the treatment of animals in food production, the role of beef in a healthy diet, and the safety of the products we produce. They are passionate and vocal and well-funded. But we have a great story to tell.

Beef producers work hard every day to be good stewards of the land and their animals in providing safe and nutritious beef for America's dinner tables. We need to be equally passionate and vocal in telling our beef story. That's what the Masters of Beef Advocacy (MBA) program is about--equipping beef producers across the country to tell their story in presentations to schools and church/civic groups, through local media, and in the "virtual" world of the internet.

The MBA program is a self-directed online training program designed to equip beef producers and industry allies with the information they need to be everyday advocates for the beef industry.

Arizona beef producers get involved NOW! The first 3 to complete the program will earn a complimentary registration to the 2010 ACGA convention!

You need to contact Lauren at lscheller@arizonabeef.org to be a part of the first class. A commencement ceremony will be held in February 2010 to announce the winners and honor those joining the MBA Alumni community. Feel free to email or call Lauren at 602-273-7163.