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To date, the beef checkoff has achieved the following milestones:
- Promoting high quality U.S. beef in 80 foreign countries. A recent study found that exports added more than $1.2 billion in value annually to U.S. production.
- Reaching 84 million consumers more than 13 times with "Beef. It's what's for dinner!" advertising.
- Working through large companies to offer Beef Value Cuts, a checkoff-developed line of moderately priced steaks and roasts.
- Delivering beef enjoyment messages to consumers through summer grilling campaigns that include radio advertising in dozens of major markets, massive public relations efforts, and the distribution of 128 million beef coupons.
- Partnering with Girl Scout troops to teach girls how beef fits into a healthy and active lifestyle by providing more than 250,000 copies of the "Fit for a Princess" educational patch program.
- Hosting a groundbreaking summit to coordinate beef industry efforts to eliminate E.coli 0157:H7. News of the industry's commitment to food safety reached nearly 15.5 million people.
- Partnering with Arby's restaurants to introduce a Homestyle Pot Roast sandwich at 3,200 locations that is expected to sell 5 to 7 million pounds of beef.
- Working to increase beef demand nearly 10% since 1998.
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